By Peter John Chen
Info and communications applied sciences are more and more very important within the Australian political panorama. From the adoption of recent kinds of electoral campaigning to using networking know-how to organise social activities, media know-how has the aptitude to transform the best way politics is performed and skilled during this kingdom. the 1st accomplished quantity at the influence of electronic media on Australian politics, this e-book examines the best way those applied sciences form political verbal exchange, adjust key private and non-private associations, and function the hot area within which discursive and expressive political existence is played. utilizing quite a number theoretical views, empirical info, and case examples, the booklet offers insights on political behaviour of Australia’s elites, in addition to the more and more very important politics of mirco-activism and social media. lively and fast moving, the publication attracts jointly quite a lot of Australian and foreign scholarship at the interface among communications know-how and politics. Crossing numerous genres, the ebook will discover a extensive viewers among students of either politics and conversation, between public kin execs, and with participants of the media themselves.** [C:\Users\Microsoft\Documents\Calibre Library]
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5 The estrangement of workers from the value and meaning of the goods they produce, and the separation of individuals from the natural environment. 6 This is drawn from a campaign speech by the Prime Minister Julia Gillard where, in response to criticism of her campaign, she announced that she would ‘make sure that the real Julia is well and truly on display’ (Hudson, 2010). 22 Chapter 2 — Obama-o-rama? There is a tension here. Politicians want to be approachable and likeable, but run the risk of diluting that which makes them special and provides authority.
We can see this by looking at survey responses from candidates in the 2007 election in Figure 8. This figure shows candidates’ views of the value of a selection of campaign communication channels based on a four-point Likert scale. While websites were not the lowest-ranked communication channel, candidates substantially preferred more established forms of communication. This survey also indicated that candidates consistently feel that their resources are insufficient to meet their campaign needs and that access to more resources would result in their investment in channels of communication they feel are more effective.
G. 17 In Figure 6 we can see the majority of candidates represented online, and this level of adoption has been increasing slowly. The majority of online representation, however, comes through the use of email and campaign mini-sites. Mini-sites, small websites which are generally part of the party website and located at a subdomain (normally in the format http://electorate. au) tend to be provided (and commonly ‘populated’18) as a template by the candidates’ party. Only a minority of candidates in Australia establish a personal campaign website and, given the comparative importance of party list tickets over direct campaigning, senators are less likely to employ campaign sites (Chen, 2005a).