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By Joseph Sugarman

It is a scanned replica. respectable replica yet with out TOC.

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Advertising secrets and techniques of the Written note: the final word source on easy methods to Write strong advertisements replica from considered one of America's most sensible Copywriters and Mail Order marketers

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Sample text

Why? I'll explain. When that elephant was still a baby, that same collar and chain and peg were used to hold the elephant in place. And break away is indeedwhat the baby elephanttried to do. It hurt to pull like that and soon the baby elephant, reahzing the effort was both futile and painful, stoppedtrying to escape. ElephonlsNever Forget As the baby elephant grew older, it never forgot that bad experiencewith the chain and the peg. But at one point in our lives, we may have written somethingand gotten a bad grade in English.

5. Any of the four abovemight be an acceptablechoice. The correct answeris 5. Why? " If the product is a piece of exerciseequipment,the health club might be perfect. If the product has somethingto do with parentsand children, at home with the prospectand his children in the eveningmight be the perfectenvironment. is "in the enviNow if the correctanswerfor the salesperson ronment best suited for the selling activity," it is true in print advertisingtoo. Yes, but let me cite anotherexamplebefore we discussprint advertisingenvironments.

And that's what is so incredible about selling in print. You've got to be able to reproduce a selling job in print that will harmonize with the consumer,and then you've got the essenceof a powerful tool that will bring you rewards for the rest of your life in all forms of communicationwhether they be in print or on TV or in any of the new electronic media of the future. 43 t' t. ,,. A D V E R T I S I N G S E C R E So our fifth axiom is simply: Axiom E Get the reader to say yes and harmonize with your accurate and truthful statements while reading your copy.

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